Internet Marketing Blog
28 Ways to Increase Traffic to Your Website
We’re happy to share with you some of the best expertise we have on how to get more performance from your website — because once you see the returns you can get by doing just a few of these things, you may want to turn the rest over to us! And like we promised: if it’s in a blue-gray highlight, you can start it right now and at little or [...]
Great Ways to Build Links
17 ways to start building links to your website! Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings. – Aaron Wall, SEO Book Link building isn’t one activity. Rather it is a common theme that runs through — and can be a measure of the success of — many aspects internet marketing. For example, the positive effect on link building is [...]
How Long Does SEO Take? How Much Does it Cost?
Great questions. There is no one answer that fits all clients. But for virtually every client, the goal is the same – Significantly improved results from your website: – More Top 3 search engine rankings – Increased traffic – More conversions – conversions are when a visitor takes an action that your website is designed to get them to take. Conversions are the bottom-line results our clients are ultimately seeking, [...]
Hiring the Right Contractor
I can’t tell you how many websites I have looked at, many designed by ‘professional’ web design / development companies that don’t even have the most BASIC pieces in place to prepare them to be found, to generate traffic, or EVER come up in the search engines! Knuckleheaded mistakes I see ALL THE TIME: – Thick, dense bodies of text – unless you’re writing for a highly dedicated and specialized [...]
16 Tips for Writing Effective Content
Non-writers often think that writing is a casual hobby or something people are just naturally good at. It’s not. Writing effectively so that you get results is an exacting craft. Strong writing that specifically targets YOUR business’ target base truly makes a big, measurable difference. WRITE TO YOUR TARGET AUDIENCE It’s imperative the writing on your website is geared towards YOUR target audience. If you operate a wood and metal [...]
Top 12 SEO Myths
We hear some pretty silly ‘theories’ on what determines the order of results on the different search engines. We thought an article dispelling some of the myths surrounding this process might be helpful. Related articles: What’s the real deal with ranking #1 on Google? Don’t get ripped off on SEO Let’s get to the good stuff: MYTH #1 : You have to buy advertising from Google and other search engines [...]
Factors of Every Successful SEO Campaign
The success of any accomplished SEO campaign depends on a large number of factors. It’s our job to be very exacting about addressing and tracking these factors. And we work very hard at Saw Web Marketing to do our best to communicate these to all our new clients to make our partnership more effective. MOST IMPORTANT FACTORS IN HELPING OUR CLIENTS ACHIEVE SUCCESS - Excellent communication – Internet marketing, SEO, website [...]
Don’t get RIPPED OFF on SEO!
Check out Keyword Research – this will give you a solid understanding as to WHERE every SEO campaign should start and WHY. (keywords are simply what word, or strings of words, are people typing into the search engine when looking for a business like yours). Without it, you are just gambling. Are you dealing with one of the ‘SEO experts’ that harass every website owner with ridiculous claims of making [...]
What the Heck is SEO and Where do I Start!?
SEO stands for Search Engine Optimization. This is the process of increasing the chances of your website coming up high in the search engine results. Coming up on the first page and especially at the TOP of the first page can be incredibly powerful in generating business. Check out this image: (As of 8/16/2012 Google was conducting 3 BILLION searches a day – that’s over 2 million a SECOND on [...]
Keyword Research – Without it you are Just Gambling
SERIOUSLY. Keywords are just the words that people type into Google and other search engines when they’re looking for something on the internet. Your keywords are the optimal search terms that Keyword Research determines you should concentrate on – those that have the most potential to bring the highest number of the most relevant users to your page. Once those keywords are chosen, the idea is that when people type [...]
